The link to the episode on the syllabus isn’t working, but here’s the correct link if anyone is interested in doing this particular optional, suggested “reading” this week. (I do recommend listening to the full episode!) Otherwise, my summary is below, and I believe the content of the episode itself makes for interesting discussion regardless.
Summary
This podcast episode is hosted by Alex Goldman and covers Yik Yak, an app that allows users to communicate with and see posts (called “yaks”) from other users within a 10-mile radius.1 The episode also focuses specifically on Colgate University and a string of racist incidents—that took place on the app—
In the episode, the main subject that Goldman speaks with is Melissa Melendez, who was a senior at Colgate in January 2015 (when the episode aired). Ever since arriving on campus, Melendez knew she was a bit of a “novelty”—as the child of first-generation Puerto Rican parents, she had grown up poor and was attending Colgate on scholarship. As a private college on the East Coast, Colgate stands out as having a predominantly white student body; it has half as many black and Latino students as the average university.
Melendez often found herself needing to address stereotypes when other students asked her questions (“Have you ever been shot before?”, “How many baby daddies does your mom have?”) and sometimes couldn’t distinguish between whether students were genuinely curious or bigoted. Some instances, however, were clearer. In some of her classes, students would talk about welfare and bring up that students like her, who are on scholarship, are “not deserving” of being at Colgate. So, Melendez decided she wanted to do something about it—she found other students at Colgate who were in a similar situation as her, and she and this group of students ended up forming “The Association of Critical Collegians” (ACC).
On September 22, 2014, the ACC staged a sit-in at Colgate’s admissions building that lasted five days. During the sit-in, individual Colgate students would share emotional stories for about six to seven hours. The ACC had a specific list of 21 demands for Colgate administration, such as diversity training for the staff of the financial aid office, hiring more diverse faculty, and building a discussion of privilege and systemic power dynamics into the core curriculum.2
At first, the ACC’s sit-in seemed like a massive success: Goldman stated that there were some estimates that a quarter of the school was there. However, on Yik Yak, the sentiment was quite different—and especially disturbing. Students were posting about the sit-in, and in a way, on Yik Yak were protesting the very existence of it. Below are some of the more disturbing posts that Goldman quoted in the episode:
- “In honor of today, I will only hook up with a minority tonight.”
- “I love black people, my maid was always nice to me.”
- “White people won at life; Africa lost. Sorry we were so much better than you that we were literally able to enslave you to our will.”
After the sit-in, the ACC continued to organize politically on campus, and racist chatter on Yik Yak also continued. It particularly exploded on December 2, 2014, when the ACC coordinated a “die-in” on campus to express solidarity with the Ferguson protests. During the die-in, the ACC hung an American flag upside down and wrote “Black Lives Matter” on it, as well as the names of Michael Brown and Eric Garner.
Following the die-in, the racist sentiment on Yik Yak targeted one particular member of the ACC: Melissa Melendez. This was, of course, terrifying for her and the ACC because they were minority students on a predominantly white campus protesting the targeting and murder of minorities, and now they were the ones who were being targeted anonymously. They started traveling groups and felt unsafe, making it difficult to focus on their schoolwork.
That weekend, Melendez and the ACC had a meeting with Colgate’s dean. To address their concerns, the dean presented the ACC with these options:
- The students could stay at her home, or she could stay at the house the ACC members were staying at.
- Campus safety could check up on the students.
- The students could leave and finish the semester off-campus.
Although the college claimed they took the students’ concerns as seriously as possible, Melendez felt the college’s response was inadequate. She was particularly insulted by the college’s option of having the students leave, because she thought that meant someone at the college had brought up that they wanted the ACC gone, and the college was simply obliging. Still, while the school didn’t give Goldman a specific number, he heard from multiple sources that over a dozen students ended up leaving Colgate—after the option was made available—that semester. Melendez herself and some other members of the ACC ended up moving to a different town.
The students’ departures had a significant impact on faculty. Some chose to fight back—specifically on Yik Yak. Associate Professor of Biology Jeff Holm came up with something called the “Yik Yak Takeback,” which was essentially faculty attacking the bigotry by posting on Yik Yak with “relentless utterly mundane cheeriness and civility.” The only requirement Holm had for faculty participating in the “takeback” was for them to sign their names on their posts. (That would send the message: “We’re here, and we see you.” Another biology professor, Eddie Watkins, talked about one of his Yik Yak posts that received a significant amount of “upvotes” (237), which was just him congratulating a student for getting into medical school.
This might’ve seemed like a silly way to counteract racism, but it had a rather positive effect on students’ spirits and morale. Melendez was especially excited when reflecting on the “takeback”:
“I love it! I love it. I thought it was so cute. ‘Cause I knew why they were doing it. like, they were making a statement. and I liked how a lot of them sign their names. I thought that was powerful.”
Of course, while it helped, the simple “Yik Yak Takeback” didn’t make the problem go away. Goldman himself traveled to Colgate on the last day of the semester and tried out Yik Yak. He saw how some users were posting about how they hoped the ACC would dissolve and how happy they were that the ACC was driven off campus.
Notes
1. Prior to listening to this episode, I’ve vaguely heard of Yik Yak before but didn’t know much about the app. Obviously, the idea of communicating “anonymously” on the internet isn’t new, as we constantly see on discussion boards and social media platforms. What I found particularly notable about Yik Yak, however, is the ability for users to communicate with people within a 10-mile radius. That’s the specific characteristic that makes Yik Yak unique, in my view, and probably why it’d be so popular for very tight-knit communities like students on college campuses.
2. These were only 3 of the 21 demands that Goldman described in the episode. Goldman also doesn’t expand or dwell on it for too long in his episode, but Colgate administration actually published a response to the ACC’s 21 demands on Colgate’s website. The administration addresses the demands, point-by-point, in this response, so you’re also able to see each individual demand there.
Discussion Questions
- As instructors teaching classes right now, how would you handle racist incidents and remarks that you see and hear happening in your own classroom?
- In the time of coronavirus, racist sentiment is now especially aimed at East Asian Americans—and some racist incidents have already occurred on college campuses in the United States. What can college faculty and administration be doing to support East Asian American students during this time?
- Was the dean’s response to the ACC students’ concerns adequate, and why or why not? If not, what more could she have done? How should universities respond when racist incidents occur on campus?
- Read through Colgate administration’s response to the ACC’s 21 demands, (which actually notes the status of meeting each demand as “complete”). Are the ACC’s demands a good model for other colleges to establish a more diverse and inclusive community on campus, and should other colleges also establish plans to meet the same or similar demands?
- Through the “Yik Yak Takeback,” Colgate faculty had some (but limited) success at countering the bigotry that persisted on Yik Yak. What else could they have paired with their “positive approach” to be more successful?
- In the episode, Goldman talks about how Colgate contacted both the local and state police and asked the Madison district attorney’s office to determine whether a grand jury subpoena can be used to force Yik Yak to disclose information about some of its worst posts. Independent of the police investigation, the school and its lawyers sent separate requests for identifying information to Yik Yak, but both the request to the district attorney and Yik Yak were denied. Should Yik Yak and other platforms be obligated to disclose this information when these kinds of incidents arise, and where do we draw the line for how these platforms (and the users on them) are protected under the First Amendment?
- In the episode, Goldman briefly mentions how some high schools have worked with Yik Yak to establish “geofences,” where the app just won’t function within a certain radius of the school. However, Yik Yak doesn’t honor these requests from colleges. Some colleges have even tried banning Yik Yak, in terms of banning usage of the app under the college’s network, but students could then simply switch to their wireless provider and continue to use the app. Is limiting usage of the app—assuming there’s a more successful approach that can ban usage of the app entirely for college students in particular—an actual solution for colleges, and why or why not? I’m also interested to hear your thoughts on whether this “more successful approach” could raise especially alarming concerns for surveillance of students on college campuses.